Are you ready for the thing you really want (what your program offers)?
Relate with a pain point they have right now
That's why you need (this thing the program does)
Acknowledge they could figure this out on their own
Ask why they'd keep trying to do that when they could have a formula / a partner / have it done for them
I know you're overwhelmed, frustrated (call out their frustrations)
Let's get this problem solved
All you need to do is (what does your program require of them?)--it's as simple as that (include a nod to done-for-you if offering services)